Services

Senior Paid Social expertise,
structured around what you need.

Every project is tailored. Providing the right level of support for your specific situation.

01

Fractional Paid Social Director

Senior strategic leadership embedded directly into your team or agency — without the overhead of a full-time hire. Bringing the thinking, the accountability, and the platform depth to lead your paid social department at director level.

This includes team leadership and mentoring, client-facing strategic oversight, campaign governance, and the upskilling of in-house or agency practitioners. If your team needs direction as well as execution, this is the right starting point.

Suited to

Agencies building their paid social capability. Brands scaling fast who need senior leadership without a permanent hire.

02

Paid Social Management

Hands-on campaign management across Meta, Instagram, LinkedIn, Snapchat, and TikTok — including GMV Max. This is senior-level execution: strategy-informed campaign builds, rigorous data-led optimisation, and performance reporting that goes beyond in-platform metrics.

I manage accounts the way a director would — with a view of the wider marketing funnel, an eye on commercial outcomes, and the platform knowledge to act quickly when conditions change.

Suited to

Brands and agencies that need senior hands-on campaign management across one or multiple paid social platforms.

03

TikTok Shop & LIVE Commerce Consultancy

TikTok Shop is not a single-person operation: Affiliates, LIVE commerce, backend management, and GMV Max are each a discipline in their own right. What I provide is the senior strategic layer, the consultancy, direction, and expertise to build and scale a TTS presence the right way.

Drawing on experience leading the largest documented TikTok Shop launch to date, I advise on shop architecture, affiliate strategy, LIVE commerce planning, and how paid media integrates with the wider TTS ecosystem.

Suited to

Brands entering or scaling TikTok Shop. Agencies with TTS clients who need senior strategic guidance to support their operations team.

04

Audit & Strategy

A deep-dive diagnostic of your existing Paid Social activity, followed by a clear strategic roadmap for what comes next. An audit without a strategic output is just a report, what I deliver is an honest assessment of where you are, what's limiting growth, and exactly what needs to change.

This is often the right starting point before a longer project — it gives a clear picture of the opportunity and sets the foundation for any work that follows.

Suited to

Brands with underperforming paid social activity. Anyone about to scale spend who wants certainty before committing budget.

How It Works

Simple from the start.

01

Discovery Call

We talk about your business, your current experience with paid social, and what you're looking to achieve. No hard sell — just an honest conversation to understand if and how I can help.

02

Proposal

Based on what I hear, I'll put together a tailored scope of work — outlining what the engagement looks like, what's included, and what you can expect as an outcome.

03

Engagement

We get to work. Clear deliverables, regular communication, no unnecessary complexity. The engagement is built around your goals, not a fixed template.

Lets build a successful partnership.

Whether you're an agency looking for senior white-label support or a brand ready to scale your paid social — I'd love to hear about what you're working on.

Get In Touch